Did you know that 85% of smartphone users prefer apps to mobile websites these days? The majority of e-commerce sales are made through mobile apps, but only a few retailers offer them! In light of such an opportunity at the market, eCommerce businesses looking to increase sales should seriously consider building a mobile app.
In order to be successful as an eCommerce business, you must provide your buyers with an excellent customer experience. Keeping up with the latest UX industry trends and statistics is crucial to any mobile app’s success.
You must understand some key elements mobile users impose before ecommerce application development
Video Content Materials
Video content materials are a great way to engage your audience. They can include vlogs, presentations, product demos, customer testimonials and more.
They also increase the time spent on your website and can boost your search engine rank. However, videos need to be crafted well and incorporated into your marketing strategy.
How-to videos are a popular format for answering questions from customers. They’re informative, easy to understand and can be shared across social media.
They’re a great way to showcase your brand values and promise. They also allow you to put your products or services in context and make them more appealing to users.
AR & VR
Whether it’s virtual showrooms, 360-degree video catalogs, or just an engaging digital experience, AR and VR can help ecommerce businesses transform the way shoppers view and purchase products. These technologies are quickly becoming a must-have for both online and physical stores, and they could significantly boost sales.
Consumers are always looking for new ways to improve their shopping experiences, and these emerging technologies show great promise in delivering this goal. With AR and VR, consumers can explore virtual showrooms, try out products in their living rooms, and even perform sizing for purchases without leaving the comfort of home.
In addition, consumers who use AR and VR have higher satisfaction rates with their shopping experience. This increased satisfaction can lead to better purchasing decisions and reduced returns.
One-click payments are a great way to streamline the checkout process. They reduce the number of steps a customer must go through and help improve conversion rates.
The speed of this type of payment also helps repeat shoppers complete their purchases more quickly. Consequently, sales and revenue can increase. It is best suited for retailers who sell consumables and necessities that attract repeat customers. It’s also helpful for merchants that offer frequent discounts or deals.
The customer is able to make the purchase with just a single click, and their card details are automatically pre-stored in the merchant’s system for future shopping. This simplifies the buying process for consumers and increases their loyalty to the seller.
Chatbots are a great way to provide support for customers. They can answer frequently asked questions and help users complete their purchases.
They also collect data on customer preferences and buying habits, helping to create a personalized shopping experience. This is especially helpful for ecommerce businesses.
Retaining customers is a key part of eCommerce success, and chatbots can reduce cart abandonment rates and encourage repeat sales.
They can also help to reduce costs and improve customer service efficiency, making them a smart investment for any business looking to increase sales. By using automated solutions to handle simple, repetitive requests and inquiries, live agents are freed up to focus on more complex matters. This means less time wasted and a happier, more satisfied customer base.
Omnichannel sales are a great way to increase your customer loyalty and build a stronger brand presence. They also help you better understand your customers, boost sales, and reduce costs.
Today’s consumers are more connected than ever and expect businesses to meet them where they are. That’s why omnichannel strategies are more important than ever.
Having an easy checkout process is another key component of omnichannel sales. This should include saved payment options, autofill data fields, and clear product delivery timelines.
As shoppers continue to move between multiple touchpoints and platforms, ecommerce app development must be capable of bringing their shopping experiences together seamlessly. This enables businesses to create an unmatched, personalized experience that drives revenue and increases brand awareness.